Lighting can be a wonderful thing, but it can be a friend or foe when shooting video. If you want to shoot better video, you need to work with the available light and use it to your advantage. When outdoors, try and find a position where the sun is evenly lighting the scene you want to record.

If some parts of the shot are looking too bright or too dark, change your position or finding another angle which allows the light to work for you not against you.

According to Tech Crunch, there are more than a billion active users of social media in total. Social networking has completely transformed the way people communicate with each other. This has opened opportunities for businesses and individuals to market their products and services to people from all over the world.

My how technology has changed… Mobile Phones – From a bag phone to a smart phone …oh how technology has changed. Who would have dreamed that 20 years ago a revolution would in the mobile phone industry would now allow you to access your world on your phone. You can order a pizza by call the store or using an app, you can even look up the recipe and send it to your shopping list. Did you know that at the end of 2014, there were more smartphones than people on the planet.

Have A Plan (and then be flexible with your plan)

It always helps to have a clean, quick pitch about how what you do helps businesses like theirs…and any results or case studies that are relevant.  This is made a lot simpler if you are telling a clear and concise story.

But don’t be afraid to pivot!  Your plan should be a guideline- NOT an absolute.  And your pitch should be an outline – NOT a script.  Leave space to adapt and go with the flow just a bit and you’ll be surprised at what opportunities arise.   – according to an article at The Nova Collective.

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